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Automotive semiconductors and sensors from Bosch

From promising concepts to groundbreaking MEMS solutions through expert collaboration

Expert perspective: Matthias Kühnel, Senior Manager System Architecture & Senior Expert System Engineering for MEMS components at Bosch

Matthias Kuehnel

What does a Senior Manager System Architecture & Senior Expert System Engineering for MEMS components do at Bosch, and what exactly does your role encompass?

As a system architect, I ensure that all parts of a product work together in the best possible way to meet the desired requirements. In MEMS sensor development, this means taking the full system into account, including the MEMS element, the ASIC, packaging, algorithms, and the final application.

A specific example is sensor sensitivity: We can improve the electronics, electromechanical MEMS structure, or signal processing. My role is to evaluate these options together with experts from different domains. Together, we weigh the trade-offs and choose the most robust and valuable solution.

As a senior expert in advanced development, I also connect the right internal and external stakeholders. I challenge ideas constructively and help build strong teams around promising technologies and product concepts. Also, I coordinate publicly funded partnerships to foster innovation.

How has your field evolved in recent years?

MEMS development has become much more complex and much faster. Products are no longer defined by a single component; they depend on the interaction of mechanics, electronics, software, algorithms, manufacturing, and customer application. That makes a structured system engineering approach essential.

At the same time, autonomous systems, digitalization, robotics, smart industry, healthcare, and consumer applications are creating new opportunities for sensors. To succeed in these areas, we need more than excellent technology: We need strong partnerships and a shared understanding between technical domains. Furthermore, close collaboration with business partners is essential from the earliest development phases.

What are the most important decisions you make in your role?

The most important decisions are about direction and focus: Which technical path will we pursue? Which trade-offs can we accept? Which risks do we need to address early? Finally, I am also responsible for deciding whether a new idea has enough potential to justify further investment.

I strongly believe in an innovator mindset. Not every idea will succeed, but every experiment is a learning opportunity. That is why I encourage iterative decision-making. Trying promising ideas early and learning quickly from the results means we can adapt our product concepts, technologies, processes, or tools when needed.

Matthias Kuehnel

What makes this job special, and what motivates you most?

What I enjoy most is the variety and the opportunity to create impact. In advanced development, no two challenges are the same. One day we explore how AI can improve our work, another day we shape a new product idea or initiate a partnership with a university, institute, or company. What motivates me most is bringing highly skilled and creative people together to solve a meaningful challenge. It is extremely rewarding when experts from different backgrounds combine their perspectives and turn an early idea into a feasible solution.

How do customers benefit from this overarching expert function?

Customers benefit because we identify feasible MEMS sensor solutions early and tailor them to real application needs. We look beyond a single component and consider the full system, including performance, integration, manufacturability, risk, and long-term product potential. By detecting roadblocks early and building proof of concepts, we probe several solution paths and thereby reduce uncertainty before full product development starts. This helps customers make faster and better decisions and increases the chance of a successful product.

Matthias Kuehnel

How do your insights contribute to the success of customer projects?

Our experience gives customer projects a reliable starting point. We know what has and, just as importantly, has not worked in previous MEMS developments. That helps us avoid repeating mistakes and focus quickly on the most promising solution paths. We combine this experience with a structured development approach. Our technical experts have a clear understanding of the customer’s needs. By including the customer’s perspective early in the process, we can prioritize what matters most and deliver results quickly, refining our solutions step by step along the way.

Which technological developments or trends are shaping your field now and in the coming years?

Sensors and actuators are the interface between the digital and physical world. A system depends on reliable sensing and actuation to understand, react to, or influence its environment. This makes MEMS highly relevant for major trends such as autonomous driving, robotics, smart industry, consumer electronics, healthcare, and increasingly intelligent connected systems. These applications need sensors that are high-performing, robust, compact, energy-efficient, and easy to integrate. That makes the future of MEMS not only technically challenging, but also very exciting.

How do you collaborate with other areas within Bosch to drive innovation?

Innovation happens when the right disciplines come together with a clear goal. Depending on the challenge, we involve experts from business, product development, research, manufacturing, project management, and sometimes teams from different Bosch business units. My role is to connect the right perspectives and create a shared understanding so that the teams can work autonomously. We achieve the best results when dedicated cross-domain teams are both competent and genuinely enthusiastic about the idea. It’ this passion and ownership that turns promising concepts into strong outcomes.