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Important Notice for U.S. residents: We have updated our Privacy Notice to provide details regarding certain rights provided under the U.S. Data Protection Requirements: U.S. Privacy Notice
Data protection notice of Robert Bosch GmbH
Robert Bosch GmbH (hereinafter referred to as “Bosch”, “We” or “Us”) appreciates your visit to our websites and mobile applications (together also “online offer”) and also your interest in our company and our products
General Information
Controller
We, Robert Bosch GmbH, are responsible for processing your personal data on this website.
Our contact details are as follows:
Robert Bosch GmbH
Robert-Bosch-Platz 1
70839 Gerlingen-Schillerhöhe
Germany
kontakt@bosch.de
+49 711 400 40990
Children
Please note that this website is not intended for children.
Categories of personal data
We process the following categories of personal data:
• Communication data (e.g., name, telephone, e-mail, address, IP address)
• Log files
• Location data
Duration of storage, retention periods
We store your data for as long as is necessary to provide our website and the associated services or for as long as we have a legitimate interest in continuing to store your data (e.g., we may still have a legitimate interest in postal marketing even after a contract has been fulfilled). In all other cases we delete your personal data except for such data that we are obliged to store in order to fulfill legal obligations (e.g., we are obliged to retain documents such as contracts and invoices for a certain period due to retention periods under tax and commercial law).
Data transfer to other controllers
In general, your personal data will only be transferred to other controllers if this is necessary for the fulfillment of a contract, if we or the third party have a legitimate interest in the transfer, or if you have given your consent. For details on the legal basis and the recipients or categories of recipients, please refer to the section Processing purposes and legal bases.
Additionally, data may be transferred to other controllers if we are obliged to do so by law or by enforceable official or court order.
Data transfer to service providers
We involve external service providers with tasks such as sales and marketing services. We have carefully selected these service providers and monitor them regularly, in particular their careful handling and safeguarding of the data stored with them. All service providers are obliged to maintain confidentiality and to comply with the statutory provisions. Service providers may also be other companies from the Bosch Group.
Transfer to recipients outside the EEA
We may transfer personal data to recipients located outside the EEA into third countries. In such cases, we ensure before the transfer that either the data recipient provides an adequate level of data protection or that your consent to the transfer has been obtained.
You can obtain a copy of the appropriate or suitable safeguards. Please use the information mentioned in the Contact section for this purpose.
Processing purposes and legal bases
We and service providers contracted by us process your personal data for the following processing purposes:
Provision of this website
If you use our website solely for information purposes, that is, without registering or otherwise sending us information, we process your personal data to provide this website based on our legitimate interest to present us and to ensure stability and security.
Registration
If you wish to use services that require registration as part of a contract, we will collect your personal data to conclude and fulfill the contract (e.g., first name, last name, date of birth, e-mail address, and, if applicable, information on the desired payment method or account holder) and, if applicable, other data on a voluntary basis. We mark mandatory data with an *.
Our marketing activities
Participation in product and customer surveys
On our website, you have the opportunity to participate in product and customer surveys. These surveys are generally anonymized.
If we conduct a product and customer survey by mail, we enable you to participate by using your personal data from an existing contractual relationship. The legal basis for this processing is our legitimate interest to optimize our own products and services, to develop new products and services and thus to maintain your satisfaction.
If you wish to participate in an electronic (e.g., by e-mail) or telephone product and customer survey, we will only contact you for this purpose with your express consent. Even if you have consented to be contacted, your participation in the survey is voluntary.
Newsletter
You can subscribe to newsletters as part of our website. We send these newsletters based on your consent.
To confirm your consent, we use a double opt-in procedure, according to which we will only send you a newsletter by e-mail if you have previously expressly confirmed the activation of the newsletter service by clicking on a link in a notification mail.
You can stop receiving the newsletter at any time by revoking your consent. The revocation takes place for e-mail newsletters via the link contained in the newsletter. Alternatively, please contact us using the details in the Contact section.
In order to design our newsletter according to demand and to optimize our offers, we analyze the reading behavior in our newsletters based on consent. For this analysis, the newsletters contain web beacons, also called pixels.
When you read the newsletter, we record which links you click on in the newsletter and infer your personal interests from this. We link this data with technical information about your terminal device (e.g., time of retrieval, browser type and operating system).
This analysis does not take place if you revoke your consent or have deactivated the display of images by default in your e-mail program. In this case, the newsletter will not be displayed to you in full and you may not be able to use all the functions. As soon as you display the images, the analysis just described will be reactivated.
Registration for events
On our website, you have the opportunity to register for events (e.g., face-to-face, or online events, webinars). We use your personal data to conduct the event. You can find the details of whether and which personal data we process for this purpose on the respective event registration form.
Communication
Contact form
You contact us via a provided contact form. We store and use data entered in contact forms, such as name, e-mail, address and telephone number, to communicate with you. We process your personal data based on our legitimate interest in customer support and to improve our products and services.
Security and protection of rights
We may also process your personal data to investigate service disruptions and for security reasons to comply with our legal obligations in the area of data security, as well as on the basis of our legitimate interest in the elimination of service disruptions and the security of our offers.
We may process your personal data to protect and defend our rights. This purpose also constitutes our legitimate interest.
Log Files
Every time you use the internet, certain information is automatically transmitted by your internet browser and stored in log files.
Log files are stored by us for the purpose of investigating service disruptions and for security reasons (e.g., to clarify attempted attacks) for a period of 90 days. Log files whose further storage is necessary for the purpose of evidence are exempt from deletion until the final clarification of the respective incident and may be passed on to investigative authorities in individual cases.
The following information is stored in the log files:
Information storage and access
Use of Cookies and other technologies
In the course of providing our website, cookies and other technologies may be used that either store information on your terminal equipment or gain access to information stored on your terminal equipment.
Cookies are small text files that can be stored on your end device when you visit a website.
The use of our website is generally possible without cookies that are not technically necessary.
Technically necessary cookies
By technically necessary cookies, we mean cookies without which the technical provision of the website cannot be guaranteed. This includes, for example, cookies that store data in order to ensure the interference-free playback of video or audio content.
These cookies are deleted at the end of your visit.
Technically not necessary mechanisms
We only use technically not necessary cookies and tracking mechanisms if you have given us your prior consent.
The only exception to this is the cookie that stores the current status of your privacy settings (selection cookie).
We use third-party tools to integrate technically not necessary cookies and mechanisms. These tools ensure that technically not necessary cookies and mechanisms are only set with your consent.
We use the following tools:
Name: Google Tag Manager
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Management of website tags via an interface, integration of program codes on our websites
Analysis
We use analysis tools to improve our products and services. We measure, for example, the number of page views or your behavior on our website. This may also include the evaluation of log files.
Name: Google Analytics
Function: Analyze user behavior (page views, number of visitors and visits, downloads).
Additional information: We use the "anonymize IP" function, which anonymizes your IP address before writing it to disc.
We use the paid version of Google Analytics, in which the data collected on our website via Google Analytics is stored on own Google servers. Google may not use this data for its own purposes or mix it with other data that Google collects about you in other ways, such as when you are logged into your Google account on your browser while visiting our website.
Managing cookies and tracking mechanisms
In the browser and/or in our Privacy Settings, you can manage your cookie and tracking mechanism settings.
Please note: The settings you make each apply only to the browser you are using.
Switch off all cookies
If you would like to disable all cookies, please go to your browser settings and disable the setting of cookies. Please note that this may affect the functionality of this website.
External links
Our websites may contain links to internet pages of third parties, in particular providers who are not related to us. Upon clicking on the link, we have no influence on the collecting, processing and use of personal data possibly transmitted by clicking on the link to the third party (such as the IP address or the URL of the site on which the link is located) as the conduct of third parties is beyond our control. We do not assume responsibility for the processing of personal data by third parties.
Data subject rights
Please use the information in the Contact section to assert your rights. When doing so, please ensure that we can clearly identify you.
You have the right to request access to the personal data concerning you, as well as the right to rectification, the right to erasure, the right to restriction of processing and the right to data portability. Insofar as you have given us consent to process your personal data, you may revoke this consent at any time with future effect.
Objection to direct marketing
You can object to the processing of your personal data for advertising purposes ("advertising objection") at any time. Please note that, for organizational reasons, there may be an overlap between your objection and the use of your data in the context of an already ongoing campaign.
Objection to data processing based on "legitimate interest"
If the processing of your personal data is based on “legitimate interest”, you also have the right to object to the processing of your personal data at any time on grounds relating to your particular situation. The reasons shall be stated.
We will then terminate processing your data unless we can prove - in accordance with the legal requirements - compelling legitimate grounds for the processing which override your rights.
Right to lodge complaint with supervisory authority
You have the right to lodge a complaint with a supervisory authority.
Contact
If you wish to contact us, please find us at the address stated in the Controller section.
To assert your rights and to notify data protection incidents please use the following link: https://request.privacy-bosch.com/
For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer:
Data Protection Officer
Information Security and Privacy (C/ISP)
P.O. Box 30 02 20
70442 Stuttgart, GERMANY
or
mail to: DPO@bosch.com
Changes to the Data Protection Notice
We reserve the right to change our security and data protection measures. In such cases, we will amend our Data Protection Notice accordingly. Therefore, please note the current version of our Data Protection Notice, as it is subject to change.
Published: 06.10.2025
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Notice at Collection
If you are a consumer in the United States, this Privacy Notice explains how Robert Bosch GmbH (“Bosch” or “We”) collects, uses, processes, discloses, and retains your personal information, personal data, and personally identifiable information when you visit our websites, mobile applications, and any other applications, products, or services (collectively, the “Services”) that display this Privacy Notice.
Robert Bosch GmbH acts as a controller of your personal information. We determine how and why personal information can be used and provides the specific Service.
Any comments, complaints, or questions regarding the processing of your personal information may be emailed to privacy.policy@us.bosch.com or mailed to or mailed to the Privacy Notice Administrator 38000 Hills Tech Drive, Farmington Hills, Michigan 48331.
You can obtain more information about how we collect, use, disclose and safeguard your personal information by reviewing our full Privacy Notice below.
Personal Information Purpose(s), Collection, and Disclosure
Sale or Sharing of Personal Information
Sensitive Personal Information Collection and Opt-Out
Retention of Personal Information
Use of Cookies, Analytics, and other similar technologies
Do Not Track Signals and Universal Opt-Out Mechanisms
Your Rights
How to Exercise Your Rights
Changes to Privacy Notice
Privacy Notice of Robert Bosch GmbH
Introduction
Bosch thanks you for your interest in our company, products, and/or services. We are dedicated to protecting your personal information and putting you in control of how we collect and process your personal information.
Scope
This Privacy Notice covers our processing of personal information, personally identifiable information, and personal data (for simplicity, referred to as personal information), as required by numerous laws and regulations in the United States.
Bosch collects the personal information described below. If any additional personal information is collected by Bosch, we will provide any required notice(s), and where applicable, obtain any required consent(s), in accordance with applicable laws.
Information You Create or Directly Provide to Us
Information We Collect Indirectly as You Use Our Services
In addition to the purposes listed above, personal information collected may be used for:
We do not sell your personal information for monetary or other valuable considerations.
And
We do not share your personal information with third parties for any purpose. Therefore, we do not offer the right to opt-out.
We do not collect sensitive personal information. Therefore, we don’t have an opt-out to Limit the Use of your Sensitive Personal Information.
We will retain your personal information to accomplish the purpose(s) for which it was collected and to comply with legal obligations.
We will not retain your personal information in an identifiable form when the purpose(s) for collection have been accomplished and there are no business or legal requirements for retaining your personal information. Your personal information will be destroyed, deleted, de-identified, and/or removed from our systems.
Use of Links to Affiliated and External Sites
The website may contain links to other websites. Your use of these websites is not covered by our Privacy Notice. You are encouraged to review the privacy notice(s) of the linked websites for more information about their privacy practices and your privacy rights.
Use of Cookies, Analytics, and Other Similar Technologies
We distinguish between cookies and similar technologies that are required for your convenience and those that are not. Bosch makes it possible to control the use of cookies and other similar technologies that are not technically required.
We use the following services:
Cookies for your convenience will be deleted when you leave this website. Cookies and similar technologies provided by third parties will be retained until the provider’s designated expiration date. You can opt out of third-party cookies by adjusting your browser settings or using tools provided by the third parties. You can opt-out and manage your preferences at any time through “Privacy Settings.”
Bosch does not sell or share your personal information collected through the website to third parties as defined by relevant laws. Therefore, we do not recognize “Do Not Track” (“DNT”) or Universal Opt-Out Mechanisms, such as Global Privacy Controls.
International Transfer within Bosch
When processing your personal information, we may transfer your personal information to our parent company, Robert Bosch GmbH located in Germany, or to any other Bosch affiliates throughout the world. Accordingly, your personal information may be accessible to courts, law enforcement and national authorities in countries other than the country in which you reside.
Children’s Privacy
Bosch does not knowingly collect or use any personal information from online visitors under the age of 16. Bosch does not knowingly allow visitors under the age of 16 to participate in any promotions or contests made available from time to time.
California “Shine the Light” Privacy Rights
California’s “Shine the Light” law permits Bosch customers who are residents of California to annually request a list of their personal information (if any) that Bosch disclosed to third parties for direct marketing purposes in the preceding calendar year, and the names and addresses of those third parties.
Dependent on the state of your residence * you may be provided the following data subject rights:
* States include California, Colorado, Connecticut, Delaware, Florida, Iowa, Maryland, Minnesota , Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia
We will not discriminate against you for exercising any of your rights. If you choose to exercise your rights, use one of the following options:
To assist Bosch to process your request, the following information is required: your full name, phone number, address, and include any additional information about your previous contact with Bosch (e.g. contact point with Bosch, screenshots, reference to a specific product/newsletter) may help expedite the request. We can only respond if we can verify your identity or authority to make the request.
Depending on your state of residence you may request certain rights through an authorized agent. When an authorized agent submits your request, we may also require that you:
When you have provided your authorized agent with a power of attorney pursuant to California Probate Code Sections 4000 to 4465, we may require a copy of such power of attorney before fulfilling any request.
Response Timing and Format
We respond to all verifiable consumer requests within forty-five (45) days or sooner when required by law. In some cases, more time may be needed to provide a response. We will inform you of the reason and extension period in writing. If we cannot comply with a request, a written response explaining the reasons will be provided.
We do not charge a fee to process or respond to your verified consumer request, unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Filing a Complaint
You may file a complaint with the applicable state Attorneys General Office or regulatory agency.
Controller Contact
To obtain more information on our products or Services, you may submit your inquiry using one of the contact methods below:
Email: ME.MarketingandCommunications@de.bosch.com
Postal Address:
Tübinger Strasse 123
72762 Reutlingen
Data Protection Incident
Please use the Data Protection Incident Reporting System to notify us of any data protection incidents.
Bosch reserves the right to revise this privacy notice as required. Published revisions are effective immediately, unless we are required to provide direct notice or obtain your consent pursuant to applicable laws.
The effective date of this privacy notice is 11/28/2025.
© Copyright 2025 Robert Bosch GmbH. All rights reserved.